Governor Andrew M. Cuomo announces a comprehensive plan to protect New Yorkers from deceptive telemarketing practices at a time when the number of Do Not Call complaints in New York State is on the rise.
The initiative centers around newly signed legislation requiring telemarketers to use correct caller identification information and also includes deploying Division of Consumer Protection staff throughout the State to warn consumers about telemarketing scams and facilitate same-day consumer complaint filing, as well as increasing transparency in Do Not Call Law enforcement by posting settlements with violators.
“Despite already being listed on the Do Not Call registry, New Yorkers continue to find themselves bombarded by calls from opportunists looking to defraud them out of their hard-earned money,” said Governor.
Many consumers complain that when a telemarketer calls, their caller identification service does not display the caller’s correct telephone information, such as the caller’s name or phone number. This is especially problematic for consumers who have signed up for the National Do Not Call Registry, since they have neither the name of the telemarketer nor the number from which they are calling; making it difficult to report violations of the Do Not Call law. This new law seeks to remedy that problem by requiring telemarketers to transmit accurate caller identification information.
Do Not Call Enforcement & How to Register
The Division of Consumer Protection staff will be deployed across the State to educate New Yorkers, help them place their phone numbers on the National Do Not Call Registry, and facilitate same-day consumer complaint filing in the face of deceptive new telemarketing tactics. Recently, telemarketers have repeatedly called consumers from the same phone number without leaving voicemail, giving the impression the call is from someone the consumer may know.
When the consumer returns the call, they receive an unwanted sales pitch. The Division has already warned telemarketers that the this type of practice still constitutes a violation of the Do Not Call law if the repeated calls are being made to a phone number enlisted on the Do Not Call Registry.
The Division reminds consumers to report each and every unwanted call. To file a complaint with the Federal Trade Commission online, visit https://www.donotcall.gov or call 1-888-382-1222 (TTY 1-866-290-4236).
To register for the Do Not Call registry visit https://www.donotcall.gov or call 1-888-382-1222 (TTY 1-866-290-4236).