As part of a “District/Community Partnership via Video Production” initiative, students in the Warwick Valley High School (WVHS) video and communications classes collaborated to create eight commercials, complete with voiceovers, for several local businesses to use on their website and Facebook page.
Dan Cecconie, WVHS Video Production CTE (Career & Technology Education) teacher, first brought the idea of having high school students create commercials for local businesses at no charge to Michael Johndrow, Executive Director of the Warwick Valley Chamber of Commerce.
Since the use of video on business websites has been shown to significantly increase web traffic and revenue, Johndrow was confident that the idea would be well received and approached several businesses in the Warwick area. All were enthusiastic and signed on immediately.
Client businesses and student production teams for this project included: Bellvale Creamery, Jeff Koff and David Aab; Bertoni Galleries, Ashlee Mazella and Sean English; The Computer Guy, Tatiana Hroncich and Gabe Wersebe; Frazzleberies, Julia Peters and Nick St. Denis; The Green Team, Steven Mehling and Tommy Serritella; Taco Hombre, Shea Gormley and Alex Gutierrez; The Junction, Mary Murphy and Mike Gawronski; and Track 7 Postal, Richard Mascal and Joe Juliano.
An initial meeting was held at the Albert Wisner Public Library for each student production team to meet with their assigned business client to gather basic information and ideas for their video. Each production team then visited their business to gain a better understanding of possible visuals. The student teams worked with Mr. Cecconie and WVHS English/Communications teacher, Mr. Kirk Thomas, to develop concepts for their commercials.
At a follow-up meeting, each production team presented their proposed voiceover wording and storyboard for client approval. Teams then went to their client business location to shoot video, following their storyboard plan.
On Fri., Jun. 1, team members and owners of several of the businesses attended a reception held in the high school’s state of the art video production studio for a “reveal” of the completed student commercials.
The clients were impressed with the professionalism of the finished commercials, and plan to use their commercials on their websites and/or Facebook pages. One business even plans to have it played on a few cable networks.
The commercials were produced with a suggested donation of $350 that will be used for a CTEC scholarship.